The Marketing Department Inc. serves as an off-site extension of your company, specializing in large retail chain marketing solutions. We work with your affiliates/licensees to help you develop point-of-purchase (POP) displays, wayfinding signage, merchandising solutions, branding and packaging, vinyl installations, related graphics materials, and the like, while adhering to your store standards.
Monthly promotional sign kits are produced and handled in our warehouse, with prompt delivery of time-sensitive packages to all your locations across North America, leaving you with the time to focus, with peace of mind, on other details of your business and profitability. We are responsive and nimble, adjusting quickly to last-minute changes or corrections our clients make that are sometimes unavoidable. This often helps our clients avoid costly errors.
Our graphic design team, printing and finishing capabilities, and logistics support all ensure a start-to-finish solution to meet your needs in a timely and reliable manner. We also assist clients with developing such initiatives as NRI (non-retail income) programs, preparation of acquisition proposals for new locations, and development of store standards manuals, to name a few.
With over 50 years of combined retail marketing expertise, we understand image development, as well as brand and product promoting, specializing in retail merchandising. We will help to create a concept and overall brand identity for optimal exposure.
Our team of graphic designers are well versed in all industry standard applications. We can provide package development, label design, and retail point-of-purchase (POP) displays, including brochures, and presentation materials.
With cutting-edge print technologies, we are able to provide exceptional quality in any shape, size and media needed for your project. We are fully equipped and capable of various finishing options that may be required.
We take great care in assuring the accuracy of each marketing material kit according to your store's needs, while also making sure to reliably meet deadlines. On-going distribution list maintenance and management are also services that we provide to help keep track of store changes, opening/closings.
With a close relationship to various international shipping options, clients have the flexibility and peace-of-mind knowing that their direct-to-store packages will arrive complete and on-time.
Elements including digital advertising, website design, re-design and optimization are also available. Online Business-to-Business (B2B) Ordering Systems are managed in-house and customized to your needs. This provides authorized, store-level access to replenishment and fulfillment of materials.
Founded in 1989 by Barry and Karen Wilson, The Marketing Department Inc. has formed strong relationships with clients and suppliers, spanning over 30 years, and has a long-standing track record of delivering professional promotional signage kits, displays, labeling, merchandisers and related graphics materials to retailers and their affiliates/licensees, maintaining the highest of standards across all media.
Our extensive expertise in the retail merchandising and brand identity fields allow us to conceptualize, produce, and maintain large-scale operations with great efficiency and quality control. In this time-sensitive day and age, our specialized Account Managers leave our clients feeling confident that materials are accurately delivered within tight timelines.
It is adherence to these qualities and the dedication to our clients that has grown The Marketing Department Inc. over the past three decades. Several of our clients have been with us for over two decades, due to the high level of care they constantly receive. Their key people can sleep at night, because they know that their programs and projects are in reliable hands at The Marketing Department Inc. Our highly valued and capable staff are empowered to give their very best to our customers, assuring project continuity, healthy communications, and successful execution of every client project.